AutoTO Case-study
| Founded | 2008 |
| Implemented Magento | 2011 |
| Suppliers qty | 250 |
| Brands qty | 250 |
| SKU | 400K |
| Employees | 18 |
The Company
AvtoTO.com.ua – is an automobile spare parts merchandiser located in the east of Ukraine.
Established back in 2008, the company has developed into an enterprise consisting of 18 employees by 2016. Although being still a rather small business, AvtoTO.com.ua features 250 brands and 400 000 SKUs so far.
AvtoTO is dealing with more than 250 suppliers daily, let alone countless number of customers and partners. By 2011 the company has already launched their website run on Magento.
The Problem
That’s not a secret money loves order. Previously AvtoTO had a lot of confusion around tracking all the financial operations, such as purchase orders, invoices and shipments processing, as notes were scattered across numerous documents, email threads and spreadsheets.
“At the very beginning we, as the majority of our fellow business owners, mainly used Excel for bookkeeping, then transferred everything to Google Docs. The growth of our enterprise urged our accounting to be brought to a new level. When we faced the need of some new system integration, almost all the available analogues required significant efforts to implement and tune, were too complex and costly. Moreover, they had restrictions for the number of licenses and other options, which were vital for us”.
What frustrated them even more were reconciliation errors they had with their suppliers and banks started to gain menacing proportions.
Ultimately, they lacked visibility across their business to know what was going on in their stock, what were their gross profit indices and tangible assets dynamics.
Thus, the most crucial challenge for AvtoTO was to get rid of overwhelming manual operations by finding and adopting a solution which would support wide variety of automated accounting procedures and would seamlessly synchronise with their webshop built on Magento. Additionally, they sought to make their accounting more organized, customer and process-oriented.
Besides, they reached out to accountants in their personal networks to learn what other organizations were using, and understand from those with first-hand experience which accounting software was the most time and cost-effective.
Eventually, company owners stumbled across Magento Integrated Accounting. AvtoTO test drove it with a free trial and determined that the software fit their needs. Competitive pricing was another factor that motivated AvtoTO to give the extension a try.
The Solution
Magento Integrated Accounting is easy to install, user-friendly and fully customizable and, what is extremely helpful, can boast a mobile version as well.
In terms of both time and money, the savings AvtoTO has been experiencing with Integrated Magento Accounting have been substantial. The company observed 120%
revenue increase in sales growth after a year of using Integrated Magento Accounting.
Not only this native Magento addon allows to skip any third-party middleware to avoid security breaches and streamline the overall performance, but it also let AvtoTO engage the staff member assigned for doing various menial accounting tasks into more creative and useful activities.
The extension’s integration with ORO/MageCore Dashboards presents a better vision of key figures and business performance in general, which gives more insight into business optimization ideas.
AvtoTO has managed to significantly reduce their processing time to 240
hours monthly due to Auto-Posting rules feature, which is basically a script for journal records creation, such as pending or canceled orders, invoices, etc. Currently they save
up to $4800 yearly.
Likewise, there is no more inaccuracy in mutual settlements with counterparts and legal entities due to automated Reconciliation & Grouping option aimed at bringing more clarity to these processes.
“With Integrated Magento Accounting we’re
saving 100 hours monthly only on reconciliations with our partners and banks, so in terms of money it means this
would cost us about $2000 a month”
| Hours saved monthly on routine operations (invoices, shipments, order processing) | 25 |
| Money saved yearly on routine operations (invoices, shipments, order processing) | $4800 |
| Hours saved on reconciliations & groupings monthly | 100 |
| Money saved on reconciliations & groupings monthly | $2000 |
Since the adoption of the module, privacy issues are something they also no longer worry about owing to the User Roles feature of the plugin.
As for now, AvtoTO has been using Integrated Magento Accounting for 5 years in a row and they claim Magento Integrated Accounting helped them to become proactive instead of being reactive.